Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/eric-matisoff-on-taking-data-to <p></p><p><a href="http://video.accutics.com/eric-matisoff-on-taking-data-to"><img src="http://video.accutics.com/64968555/96693349/4e1b7fba65a5b00d842c71567adf6b1c/standard/download-26-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/96693349 Wed, 23 Oct 2024 14:16:26 GMT Eric Matisoff on Taking Data to Action Accutics 00:39 <p></p><p><a href="http://video.accutics.com/eric-matisoff-on-taking-data-to"><img src="http://video.accutics.com/64968555/96693349/4e1b7fba65a5b00d842c71567adf6b1c/standard/download-26-thumbnail.jpg" width="75" height=""/></a></p> adobe summit adobesummit23 analytics roi data leaders series http://video.accutics.com/7-key-metrics-to-measure-the-value-6 <p><p>Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department.</p> <p>But how do you know if your analytics is actually working? How do you measure its value?</p> <p>Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.</p> <p>In this session, you will learn how to:</p> <ul><li>identify the right metrics to measure</li><li>connect analytics outcomes with strategic goals in marketing</li><li>get higher quality insights from your analytics team and marketing data</li></ul></p><p><a href="http://video.accutics.com/7-key-metrics-to-measure-the-value-6"><img src="http://video.accutics.com/64968580/89146065/597a7842b0493955af292efb8a86d793/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/89146065 Thu, 28 Sep 2023 17:05:06 GMT 7 Key Metrics to Measure the Value of Analytics Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department. But how do you know if your analytics is actually working? How do you measure its value? Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes. In this session, you will learn how to: identify the right metrics to measureconnect analytics outcomes with strategic goals in marketingget higher quality insights from your analytics team and marketing data Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department. But how do... Accutics 49:34 <p><p>Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department.</p> <p>But how do you know if your analytics is actually working? How do you measure its value?</p> <p>Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.</p> <p>In this session, you will learn how to:</p> <ul><li>identify the right metrics to measure</li><li>connect analytics outcomes with strategic goals in marketing</li><li>get higher quality insights from your analytics team and marketing data</li></ul></p><p><a href="http://video.accutics.com/7-key-metrics-to-measure-the-value-6"><img src="http://video.accutics.com/64968580/89146065/597a7842b0493955af292efb8a86d793/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI data quality http://video.accutics.com/ashit-kumar-on-the-business-value <p></p><p><a href="http://video.accutics.com/ashit-kumar-on-the-business-value"><img src="http://video.accutics.com/64968577/76650561/25d2dd27f0ffbf933fdc9ecc7a6c3c3c/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/76650561 Wed, 03 May 2023 09:33:48 GMT Ashit Kumar on the Business Value of Data Accutics 00:49 <p></p><p><a href="http://video.accutics.com/ashit-kumar-on-the-business-value"><img src="http://video.accutics.com/64968577/76650561/25d2dd27f0ffbf933fdc9ecc7a6c3c3c/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> analytics roi data leaders series measure camp http://video.accutics.com/analytics-is-not-an-island-how-to-1 <p><p>Achieving success with analytics requires business context and clear common goals. That's how you create impact.&nbsp;</p> <p>But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?&nbsp;</p> <p>In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.</p> <p>&nbsp;</p> <p>Join us live to find out how to:&nbsp;</p> <ul><li>uncover the context behind the data to make a better case for analytics</li><li>measure value of analytics and increase collaboration with stakeholders</li><li>navigate the analytics shift from support to business-critical function</li></ul></p><p><a href="http://video.accutics.com/analytics-is-not-an-island-how-to-1"><img src="http://video.accutics.com/64968569/82733705/eb2fea8c85cd078a00a7f7258f12f214/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/82733705 Thu, 19 Jan 2023 16:18:30 GMT Analytics Is Not An Island: How To Link Data to Business Outcomes Achieving success with analytics requires business context and clear common goals. That's how you create impact. But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations? In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business. Join us live to find out how to: uncover the context behind the data to make a better case for analyticsmeasure value of analytics and increase collaboration with stakeholdersnavigate the analytics shift from support to business-critical function Achieving success with analytics requires business context and clear common goals. That's how you create impact. But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the... Accutics 01:01:28 <p><p>Achieving success with analytics requires business context and clear common goals. That's how you create impact.&nbsp;</p> <p>But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?&nbsp;</p> <p>In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.</p> <p>&nbsp;</p> <p>Join us live to find out how to:&nbsp;</p> <ul><li>uncover the context behind the data to make a better case for analytics</li><li>measure value of analytics and increase collaboration with stakeholders</li><li>navigate the analytics shift from support to business-critical function</li></ul></p><p><a href="http://video.accutics.com/analytics-is-not-an-island-how-to-1"><img src="http://video.accutics.com/64968569/82733705/eb2fea8c85cd078a00a7f7258f12f214/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI data quality marketing impact http://video.accutics.com/the-missing-link-why-is-your-2 <p><p>&nbsp;</p> <p>Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and frustrated stakeholders.&nbsp;</p> <p>But what is going wrong? How can you turn this around and prevent it from happening again?</p> <p>In this webinar, digital analytics champions Frederik Werner and Kasper Rasmussen will give you the full success plan, from strategy to implementation, to turn your digital analytics from cost to profit driver.&nbsp;</p> <p>&nbsp;</p> <p>You'll learn how to:&nbsp;&nbsp;</p> <ul><li>get more with less by <strong><u>simplifying</u></strong> your analytics implementation and metrics</li><li>make data more <strong><u>accessible</u></strong> and <strong><u>bridge silos</u></strong> between stakeholders across all levels of the organization</li><li>get more <strong><u>buy-in for analytics</u></strong> by proving its impact with measurable results</li></ul></p><p><a href="http://video.accutics.com/the-missing-link-why-is-your-2"><img src="http://video.accutics.com/64968575/81933969/919cb874c4f481af0b5d88dc460481ec/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/81933969 Tue, 03 Jan 2023 11:29:44 GMT The Missing Link: Why Is Your Digital Analytics Failing? Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and frustrated stakeholders. But what is going wrong? How can you turn this around and prevent it from happening again? In this webinar, digital analytics champions Frederik Werner and Kasper Rasmussen will give you the full success plan, from strategy to implementation, to turn your digital analytics from cost to profit driver. You'll learn how to: get more with less by simplifying your analytics implementation and metricsmake data more accessible and bridge silos between stakeholders across all levels of the organizationget more buy-in for analytics by proving its impact with measurable results Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and... Accutics 01:02:41 <p><p>&nbsp;</p> <p>Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and frustrated stakeholders.&nbsp;</p> <p>But what is going wrong? How can you turn this around and prevent it from happening again?</p> <p>In this webinar, digital analytics champions Frederik Werner and Kasper Rasmussen will give you the full success plan, from strategy to implementation, to turn your digital analytics from cost to profit driver.&nbsp;</p> <p>&nbsp;</p> <p>You'll learn how to:&nbsp;&nbsp;</p> <ul><li>get more with less by <strong><u>simplifying</u></strong> your analytics implementation and metrics</li><li>make data more <strong><u>accessible</u></strong> and <strong><u>bridge silos</u></strong> between stakeholders across all levels of the organization</li><li>get more <strong><u>buy-in for analytics</u></strong> by proving its impact with measurable results</li></ul></p><p><a href="http://video.accutics.com/the-missing-link-why-is-your-2"><img src="http://video.accutics.com/64968575/81933969/919cb874c4f481af0b5d88dc460481ec/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI http://video.accutics.com/how-to-turn-data-insights-into-3 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/74035597 Thu, 24 Mar 2022 16:11:00 GMT How to Turn Data Insights Into Action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success. Agenda: • Data Collection Preparation: how to increase task efficiency and build a solid data foundation • Data Activation Reporting: how to better interact with your marketing data and generate insights faster • Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian... Accutics 54:38 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI campaign tracking data quality marketing impact